CV
Education
PhD - Psychology
In progress | University of Waterloo
MASc - Psychology, Development and Communication Science
2023 | University of Waterloo
BA (Hons.) - Psychology and Legal Studies
2016 | University of Waterloo
Certifications
Certified Associate in Project Management | In progress | Project Management Institute
UX Design | 2020 | Google via Coursera
Google Analytics | 2020 | University of Waterloo
Sustainability Certificate | 2018 | University of Waterloo
TCPS 2: Research Ethics | 2014 | Canadian Panel on Research Ethics
Experience
Graduate Marketing & Recruitment Officer, University of Waterloo
- Orchestrated email marketing for prospective students that aligns with Waterloo’s enrolment management funnel, boasting a 73% open rate and 24% click rate while ensuring AODA and CASL compliance
- Authored press releases on emerging Faculty research to make complex research accessible to a non-specialized audience
- Managed and optimized Google Ads campaigns to increase impressions from 450,000 to 1,210,000, click-through-rate from 6% to 27%, and decreased cost-per-click from $0.55 to $0.07 from 2022 to 2023
- Ensured web quality assurance including brand, style guidelines, and accessibility standards for Faculty and departmental websites
- Collaborated with key stakeholders to oversee the migration of department websites to Drupal 8 while prioritizing user-centered design
- Managed the annual graduate recruitment budget and continuously assessed return on investment to optimize the efficacy of campaign spending
Recruitment Coordinator, University of Waterloo
- Authored marketing copy for print and online channels that aligns with University branding and values to support strategic initiatives
- Managed the Undergraduate Research Fellowship program through all phases of the hiring process and analyzed program impact data confirming an undergraduate-to-graduate conversion rate of 57%
- Headed the planning and facilitation of recruitment events to meet department recruitment targets and foster stakeholder relationships
- Initiated the implementation of Google Analytics to measure the ongoing effectiveness and continuous improvement of digital communications
Graduate Advisor, University of Waterloo
- Advised 500+ graduate students per term on complex matters regarding academic policies, procedures, and program requirements
- Interpreted and applied university regulations and department policies to efficiently resolve stakeholder issues
- Administered student orientation to aid in the onboarding of over 150 new students each semester to ensure a successful departmental transition
- Performed routine error management in records processing involving problem identification, data analysis, and error correction to ensure accuracy and integrity of confidential data
- Processed graduate research studentship payments totalling over $2,500,000 annually, including gathering account information, ensuring funding requirements are met, and receiving financial compliance certification
Department Assistant, University of Waterloo
- Served as the main point of contact for the coordination and scheduling of meetings, conferences, and workshops
- Assisted with the creation of part-time, full-time, and non-faculty appointments for contractual employment and processed online applications received for posted faculty positions
- Created and managed announcements and advertisements displayed on department monitors
- Coordinated logistical arrangements for special events, seminars, and guest lectures, including scheduling, catering, and preparing and disseminating agendas and other materials as needed