CV

In progress | University of Waterloo

2023 | University of Waterloo

2016 | University of Waterloo

Certified Associate in Project Management | In progress | Project Management Institute

UX Design | 2020 | Google via Coursera

Google Analytics | 2020 | University of Waterloo

Sustainability Certificate | 2018 | University of Waterloo

TCPS 2: Research Ethics | 2014 | Canadian Panel on Research Ethics

• Developed and executed communications strategies across web, email, and social media
• Led the strategic overhaul of core web properties during the migration from Drupal 7 to Drupal 8 based on analytic data, resulting in a complete website restructure to boost SEO, decrease user cognitive load, and increase overall usability and accessibility of websites based on UX best practices
• Defined measurable goals for communication strategies, regularly tracked and reported on performance metrics to optimize the effectiveness of communication initiatives
• Authored news stories and profiles to promote graduate student research, events, and updates relevant to graduate students and related audience
• Managed regular newsletters to graduate students and staff garnering 12,000+ views per month
• Photographed events to promote on social media and enhance digital communications

• Orchestrated email marketing for prospective students that aligns with Waterloo’s enrolment management funnel, boasting a 73% open rate and 24% click rate while ensuring AODA and CASL compliance
• Authored press releases on emerging Faculty research to make complex research accessible to a non-specialized audience
• Managed and optimized Google Ads campaigns to increase impressions from 450,000 to 1,210,000, click-through-rate from 6% to 27%, and decreased cost-per-click from $0.55 to $0.07 from 2022 to 2023
• Ensured web quality assurance including brand, style guidelines, and accessibility standards for Faculty and departmental websites
• Collaborated with key stakeholders to oversee the migration of department websites to Drupal 8 while prioritizing user-centered design
• Managed the annual graduate recruitment budget and continuously assessed return on investment to optimize the efficacy of campaign spending

• Authored marketing copy for print and online channels that aligns with University branding and values to support strategic initiatives
• Managed the Undergraduate Research Fellowship program through all phases of the hiring process and analyzed program impact data confirming an undergraduate-to-graduate conversion rate of 57%
• Headed the planning and facilitation of recruitment events to meet department recruitment targets and foster stakeholder relationships
• Initiated the implementation of Google Analytics to measure the ongoing effectiveness and continuous improvement of digital communications

• Advised 500+ graduate students per term on complex matters regarding academic policies, procedures, and program requirements
• Interpreted and applied university regulations and department policies to efficiently resolve stakeholder issues
• Administered student orientation to aid in the onboarding of over 150 new students each semester to ensure a successful departmental transition
• Performed routine error management in records processing involving problem identification, data analysis, and error correction to ensure accuracy and integrity of confidential data
• Processed graduate research studentship payments totalling over $2,500,000 annually, including gathering account information, ensuring funding requirements are met, and receiving financial compliance certification

• Served as the main point of contact for the coordination and scheduling of meetings, conferences, and workshops
  
• Assisted with the creation of part-time, full-time, and non-faculty appointments for contractual employment and processed online applications received for posted faculty positions
• Created and managed announcements and advertisements displayed on department monitors
  
• Coordinated logistical arrangements for special events, seminars, and guest lectures, including scheduling, catering, and preparing and disseminating agendas and other materials as needed

• Utilized behaviour strategies and therapeutic techniques to enhance children's experience and to promote appropriate behaviour conduct
• Adjusted and accommodated for the situation based on the needs of the client while handling complex situations with diplomacy and tact
• Upheld confidentiality regarding children's medical and personal information